iPos Mobile applications
- Product and service information
- Special offers and promotions
- Customer polls
- Competitions
- Special events
- Advertisements
- Java games
- Ringtones and wallpaper
- Related product: iPos Reports
iPos Mobile
"interactive point of sale" mobile phone delivered media
Save9's innovative mobile phone marketing solution is designed to inform, educate and advertise in a variety of retail, entertainment and information service environments. The secret of successful 'Infotainment' is now at your fingertips - use iPos Mobile to get closer to your customers.
iPos Mobile is designed for marketing and selling goods or services to users of mobile phones or devices who are on-location or who happen to be near-by. iPos Mobile cleverly detects mobile phones and systems that are in close proximity and then engages the user with multimedia messaging.
The mobile revolution
The rapid growth of multi-media mobile phones has fundamentally changed how we communicate. Mobile Phones now come with integrated high quality colour screens, music players, games, cameras and personal information managers. Most mobile devices now have wireless network communications built-in as standard, e.g. Bluetooth, Wi-Fi, Infra-red or 3G.
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iPos Mobile News |
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According to figures from IDC, phone shipments reached 37.6 million units in the second quarter of 2005, and in light of this growth the analyst is now predicting the mobile phone market will grow 11 per cent this year.
Data from research consultancy firm mobileYouth cites the number of under 16 year olds in the UK owning a mobile phone is now in excess of 5 million.
Multimedia phones are driving the European mobile phone market, with a healthy 20 per cent year-on-year growth reported for the second quarter of 2005 (IDC).
Strategy Analytics (SA) reported that 185 million handsets were shipped worldwide in Q2 2005. Global shipments increased at a 16% annual rate in the second quarter of 2005, up from 10% in Q1 2005.
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Most consumers have an interactive mobile device in their pocket. The opportunities in mobile media messaging is phenomenal - retailers or entertainment venues can now offer personal 'Infotainment' services to customers - without the burden of call-costs placed on the consumer. Using high-speed, short range wireless technology and a simple interactive application (similar to a mini web-browser) customers with no technical knowledge can gain access to product & service information, photos, movies, pricing, games, ring-tones, wallpapers and MP3 music files.
Summary
iPos Mobile and iPos Touch are designed to deliver, collate and transmit valuable information or media-rich messaging to an increasingly information-focused society. iPos Reports offers valuable feedback on how that media has been accessed and interpreted over time.
It is time for a new approach; marketers must make a hard decision and accept that understanding and knowledge using tools such as iPos Mobile and iPos Touch is now key to their success and it cannot be either ignored or delayed any longer. The marketing knowledge, skills and techniques that have brought them to where they are today are not the same as those required in tomorrow's rapidly changing marketplace.
For further information email
or complete our online contact form.
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