iPos Touch applications
- Product and service information
- Special offers and promotions
- Customer polls
- Competitions
- Special events
- Advertisements
- Related product: iPos Mobile
- Related product: iPos Reports
Multiple vertical markets
- Retail
- Entertainment
- Sporting
- Historical
- Education
iPos Touch - Interactive Point of Sale
Success in the retail, leisure and entertainment industries requires more than mastering markets - it requires mastering information. Companies capable of quickly leveraging their point of sale advertising gain key advantages over competitors.
Save9's forward thinking has created iPos Touch (Interactive Point of Sale) - a perfect union of design, interactivity and technology. iPos Touch enables you to overcome the increasingly difficult burden of managing your point of sale marketing and will reduce your marketing distribution costs to an absolute minimum.
Attracting your customers' attention with promotional in-store videos, advertising leaflets, price promises, wall posters, cut-out boards and printed point-of-sale materials are traditional one-way methods of delivering your marketing campaigns. This approach can be costly to produce and time consuming to distribute.
You are more likely to attract a prospective customer's attention and ignite emotion in your product/service if you use a stimulating combination of digital video, graphics, sound and interactivity (such as our digitised touch-screen movie trailers). Another example could be your supplier/advertiser TV commercials; used to full effect when combined with interactive special offers. All professionally branded with your company logo and color schemes - instantly accessible via a wall-mounted touch-screen display using iPos Touch.
iPos also offers low cost, high speed digital advertising from your design teams based at remote locations - your media is pushed directly to sites on a national scale within minutes. Delivery is via the Internet over secure connections or on private networks.
Detailed demographical analysis empowers your marketing staff with valuable feedback on multi-site advertising or campaigns and measures the return on your iPos investment. This is easily demonstrated by Save9, the creators of the iPos Touch system.
"This 'first of its kind' product is quite a phenomenon and it is perfectly suited for locations in cinemas such as foyers, customer queue areas or building entry points"
iPos Mobile, in combination with iPos Touch, is a formidable marketing tool. Customers can be alerted and tracked by both to ensure unique and pertinent content delivery is maintained. All the images / sounds / games / video / information is centrally managed for both solutions via a simple web-browser interface. The synchronisation of iPos Touch and iPos Mobile content also reduces the time spent by marketing personnel in preparing content - e.g. upload a single movie file that is resized automatically by iPos for a large 40-inch Plasma screen or a small 4cm LCD phone display.
iPos Mobile
The recent addition of iPos Mobile - for marketing and selling goods and services to users of mobile phones when they are on your premises takes customer interaction a step further. iPos Mobile is a site-based service available from Save9 that detects Bluetooth equipped mobile device users, such as mobile phones or PDAs in a 100m area and then delivers dynamic content and information services.
iPos Touch and iPos Mobile are designed to deliver, collate and transmit valuable information or media-rich messaging to an increasingly information-focused society. iPos Reports extends this offering by providing valuable feedback on how media has been accessed and interpreted over time.
Summary
It is time for a new approach; marketers must make a hard decision and accept that understanding and knowledge using tools such as iPos Touch and iPos Mobile is now key to their success and it cannot be either ignored or delayed any longer. The marketing knowledge, skills and techniques that have brought them to where they are today are not the same as those required in tomorrow's rapidly changing marketplace.
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