On-demand marketing automation software that uniquely integrates all marketing channels needed for a social marketing and selling approach.
Genius.com is the first SaaS solution that delivers the benefits of marketing automation to both marketing and sales, embodying the principles of sales 2.0 that make it easier and more efficient for sales and marketing to close more deals "in the cloud". Our powerful, intuitive and instantly available demand management software automates marketing workflows and provides real-time sales alerts on qualified lead activity so Sales can provide immediate, informed follow-up. Genius delivers a complete sales and marketing solution including: email marketing, lead nurturing, lead scoring, website tracking, instant alerts, and closed-loop reporting capabilities to manage and qualify sales leads, shorten sales cycles, drive revenues and prove marketing ROI.
- Genius.com solutions enable "smarter marketing" because we let marketers design flexible campaigns that "wait and watch" prospect behaviour on the website in real time. With Genius, campaign logic and workflow rules never get in the way -- as soon as the prospect shows "qualifying behaviour", Sales is alerted and the database is updated, instantly.
- Genius enables "faster sales" by notifying sales instantly of prospect interest, so sales can connect at the right time, and by giving sales full access to replay prospect "online body language" and understand the prospect's areas of interest.
Download the Genius.com Data Sheet
BT Case Study
BT Business selected Genius Pro to help them better communicate with their customers. With Genius Pro email marketing, BT was able offer helpful advice and products to the SME market during the economic downturn. For the campaign, BT developed 5 emails over 10 weeks that highlighted BT solutions that could help their customers be more profitable during the recession. Twice a month, BT Marketing sent out personalised emails on behalf of individual BT account managers, to over 15,000 corporate customers. Because personalised emails perform better than mass email blasts, BT saw an immediate uptick in open rates. From the Genius email, the BT customer could click on an embedded link to a landing page containing more information. When this occurred, the BT sales person associated with the account received an instant alert indicating that customer’s online interest. BT Sales could then follow up with the customer to offer advice, service or to finalise a purchase of the promoted product.
BT was also able to increase marketing agility by:
- Reducing email campaign creation lead time to just hours
- Enabling easy delivery personalised emails to high-priority customers
- Quickly responding to changing economic conditions
- Rapidly promoting services to an SME customers
They also increased sales effectiveness by:
- Empowering sales to identify, prioritise and quickly service interested customers
- Selling additional products
- Increasing BT customer loyalty
Other Case Studies
Genius has worked wonders for other companies and businesses too.